This presentation will overlay key Gen Z values over the framework of Birthright Israel, with a focus on key factors that are impacting modern young people's identity, including their values, community, individuality, education, travel, and spirituality. We will focus on Gen Zs' desire for authenticity, inclusivity, and self-exploration, connecting this to their Judaism and Jewish community.
This Course is for:
- Tuesday, November 19th at 12:00-1:30pm EST / 9:00-10:00am PST
Melanie Shreffler has been studying the mindset and motivations of Millennials and Gen Z for more than a decade. As VP, Insights at Cassandra, Melanie has become an authority on youth culture and the ever-changing habits of young consumers through extensive research, trend-spotting, and thought leadership. Melanie regularly shares her findings about young people at industry conferences and consults with executive teams of Fortune 500 companies including Sony Music, Microsoft, and HP. She has been featured in national press, including The New York Times, USA Today, The Los Angeles Times, and Fast Company, and she frequently contributes insights to trade publications. Melanie’s passion and craft for developing youth insights has helped marketers across all industries better engage with today’s youth.
Ifat is the Head of Business Development and Innovation for Birthright Israel, leading new initiatives that support the vision and growth of the organization through new strategic concepts and collaborations. Ifat's career started as an account manager at Publicis Worldwide, moving to the marketing team at Loews Cineplex. She discovered the world of philanthropy through Friends of the IDF where she served as Vice President of Marketing and established the marketing department. Ifat joined Birthright as the Executive Director of Birthright Excel, the lifelong leadership and business fellowship of Birthright. She earned her M.S. in Marketing from the Zicklin School of Business at Baruch College, New York and her B.A. in Communication and Business Management from Tel Aviv College of Management. Ifat is a member of the Maoz Leadership fellowship and a Schusterman fellow. She lives in Brooklyn with her husband and three children.
Questions? Please contact HillelU@hillel.org
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