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Social Media 201: Building an Effective Strategy is a Course

Social Media 201: Building an Effective Strategy

Ended Dec 6, 2017

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Full course description

Description: You know how to use social media. But do you know how to build an overarching strategy to move people to action using different social media platforms? Join us for 90 minutes of social media strategy 2.0 -- we'll discus goals, audience, content planning, evaluation and more. 

Instructor: Jeff Rum is the founder of Ignite, a digital strategy firm, and is an award-winning digital strategist, educator and public speaker.  Emily Goodstein brings over 15 years of nonprofit advocacy, fundraising and marketing experience to her consultancy, and previously worked for Hillel.

Intended Audience: Knowledge of social media is a must for this session -- we'll be talking about strategy and building an overarching plan.